epub
Summary: Invisible Advantage - Librerie.coop

Summary: Invisible Advantage

Protezione:   

Social DRM

€ 4,99
Dettagli
FORMATO epub
EDITORE Business Book Summaries
EAN 9782806247438
ANNO PUBBLICAZIONE 2016
CATEGORIA Economia, finanza e marketing
LINGUA eng
Dispositivi supportati
Computer
E-Readers
iPhone/iPad
Androids
Kindle
Kobo

Descrizione

The must-read summary of Jonathan Low and Pam Kalafut's book: "Invisible Advantage: How Intangibles Are Driving Business Performance".

This complete summary of the ideas from Jonathan Low and Pam Kalafut's book "Invisible Advantage" explains how every business has intangible assets, such as customer loyalty or brand equity, which do not appear on financial statements but add significant value to your company. In their book, the authors demonstrate how these intangibles are the hardest aspects of your business for competitors to emulate, therefore making them all-important in the creation and maintenance of competitive edge. This summary shows the 12 drivers of the intangible economy and how you can measure and implement them in your business.

Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge

To learn more, read "Invisible Advantage" and discover the key to using your intangible assets to boost your competitive advantage.
Informativa e consenso per l'uso dei cookie
Questo sito utilizza, fra gli altri, cookie tecnici, cookie di marketing generico anche di terze parti, cookie di profilazione di terze parti. I cookie servono a migliorare il sito stesso e l'esperienza di navigazione degli utenti. Per conoscere tutti i dettagli, può consultare la nostra cookie policy qui. Cliccando sul pulsante "Ho capito", accetta l’uso dei cookie.