Incheapit is a publshing project originated from the need of combining two ways of making art: works moulded in reutilisation handicrafts, and the writing. Incheapit can be condensed in its own name: a work with start and end open cycle, economically presented, represented and spread. The crasis between incipit and cheap lies in my will to offer starting points to the imaginary, throwing material together and tellying the beginning of the stories that, indeed, are already very short stories in germ. Anna Khairós is the Incheapit's zero. She is the personification of the work reproduced in the disturbed photo whose title is Anark(h)airós, i.e. a free interpretation of the definition of time according to the ancient Greeks (Kairos vs Kronos), identyfied with the deconstruction of the contemporary social rules. In Incheapit #0, Anna Khairós grabs the time setting us free in the imagination of a kite-book hovered by a Quixote-doublebass or a sandglass-trumpet able to blow up semiotics and semantics of time.