When Ethnicity Becomes a Fashion Product

In this article, we have sought to deepen our investigation and reflection on the concept of fashion as a ‘cultural’ communicational production factor. While the classic fashion product allows us to identify market trends, it should be pointed out that ethnic fashion is, above all, based on the principle of a design based on a minority identity. It thus reflects a true symbolic translation of ethnic material and immaterial values. Our article also aims to study and explain the role played by designers in the design process, based on a qualitative survey of a young designer.