Salta al contenuto

Per gli acquisti online: spese di spedizione gratuite da 25€ - Per i soci Coop o con tessera fedeltà Librerie.coop gratuite a partire da 19€.

Journey to Centricity. A customer-centric framework for the era of stakeholder capitalism - Librerie.coop

Journey to Centricity. A customer-centric framework for the era of stakeholder capitalism

€ 17,99
Dettagli
FORMATO Brossura
EDITORE StreetLib
EAN 9791220871594
ANNO PUBBLICAZIONE 2021
CATEGORIA Economia, finanza e marketing
Marketing
LINGUA eng

Descrizione

Managers and leaders know that customer centricity means providing positive customer experiences.But what if that's not enough? In the current age, where Millennials and Generation Z are shaping the very fabric of society and business, to remain relevant, organisations must provide more than occasional good experiences.  A narrow focus on short-termism, excessive tech automatisation and outdated product mentalities are a liability to customer centricity. We need businesses that are willing to radically change, embrace a long-term, customer-focussed perspective, and are able to create value for all stakeholders. In Journey to Centricity, Ilenia Vidili instils a customer-oriented vision from the C-suite beyond, to transform your day-to-day operations and culture through three pillars:  * Humanity. Make your brand more human by embracing a higher purpose, an empathic human touch and sustainable corporate responsibility.  * Technology. Apply the necessary tools as enablers to ease of use, hyper-personalisation and innovation to improve your customers' lives. * Culture. Invest effort in changing old-style mindsets that improve your culture and fortify your brand, to create a place where employees feel motivated, valued and appreciated. Drawing on B2C practical advice from Ilenia's first-hand interviews with leaders of world-class organisations such as illycaffè, Enel, Polestar, Forrester and Bain & Co, this book lays out a customer-centric framework for thriving in the new era of stakeholder capitalism. Receive a powerful call to action to combat old paradigms, improve customer focus, create value for all stakeholders and contribute to a sustainable business world.  There has never been a more critical time for change.  Transform your mission into a journey to centricity!