Visual Psychology

Every day at work, we interpret people’s behavior, tackle problems and make decisions that shape both our working environment and the quality of our relationships. Yet much of what drives these processes remains invisible: our thinking styles, the beliefs we have developed over time and the meanings we assign to situations. These psychological factors are as influential as they are difficult to bring to light. They play a crucial role in shaping group dynamics and reinforcing patterns of behavior that can ultimately influence the future of an organization. Visual Psychology® is the method born from the integration of Organizational Psychology and Graphic Recording, designed to make these hidden dynamics visible and increase awareness among individuals and teams. This book introduces the method, the visual techniques that make it distinctive and its application in organizational contexts. It also explores the cognitive functions – perception, attention, memory and learning – and draws parallels with artificial intelligence systems, offering a fresh perspective on hybrid-intelligence organizations.