Economics & Management 2/2026

In markets marked by uncertainty, volatility, and digital transformation, trust can reduce the perception of risk, support consumer and investment decisions, and strengthen relationships with customers and stakeholders. But trust is a fragile resource: It stems from reputation, it is reinforced through consistent behavior, and it can deteriorate rapidly when promises are not backed by action. Therefore, understanding the dynamics of trust is essential for guaranteeing competitiveness, managing relationships, and facing the future.